Here at Flash Pack, we have a penchant for all things gin. You could say that our appetite for the juniper tipple is so great, it rivals our passion for travel.
Both are potent and moreish delights, with endless scope for adventure.
And, while an ice-cold G&T is shorthand for a hot summer’s day, gin is a drink that can happily be savoured by a cosy pub fire, too. Like cashmere blankets or fondue, it’s an all-season saviour.
Given the depths of our fascination, we felt it was only right that we do a little research on the topic (all in the name of science, naturally). And our forensic analysis of gin-related hashtags on Instagram brings glad tidings.
A city of gin-lovers
For, in all cities across the world, we can reveal that (drum-roll, please) London is the gin capital. Yes, our fair city of pigeons and packed-out tubes is sanctuary to a large swarm of vociferous gin-drinkers, with the highest level of popular gin hashtags per location found here.
For anyone who lives in London, this won’t come as a massive surprise. Gin, after all, is a beverage that’s been enjoyed by Londoners since the mid-18th Century, with many residents brewing their own toxic versions in bathtubs.
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The gin renaissance of the past few years has seen business boom once again, with 46 distilleries opening in last year alone. Meanwhile, venues such Coburg Bar and Four Thieves are lauded for their alchemist spins on the beloved concoction.
“As a London-based company, we’re used to seeing Brits having a tipple or two in the city bars,” says Lee Thompson, co-founder here at Flash Pack. “So, we’re proud to see the city crowned the gin capital of the world.
“At Flash Pack, we’ve got a special place for gin in our hearts (and livers!), along with the rest of the city.”
Spreading the juniper love
After London, next on the list of gin capital hubs is Berlin, with New York landing third place (an honour no doubt sealed by the Big Apple bar that serves up ancient and delectable formulas on the classic).
Australia also reveals itself to be a hot spot for gin-drinking in our survey, with three cities (Broadbeach, Melbourne and Healesville) ranking in the top 10 list. Beautiful Brazil is hot on its heels, with Sao Paulo and Rio de Janeiro both emanating a hefty level of gin-related enthusiasm.
Take a look at the interactive map we’ve created to find out more about these all-singing gin capitals, or check out the list in full, below.
Gin capital: the world’s top 10 cities
1: London, United Kingdom
2: Berlin, Germany
3: New York, USA
4: Barcelona, Spain
5: Broadbeach, Australia
6: Melbourne, Australia and Edinburgh, Scotland
7: Singapore, Asia
8: Sao Paulo, Brazil
9: Lapa, Rio de Janeiro, Brazil and Healesville, Australia
10: Dublin, Ireland and Linne, Netherlands