In the battle of the selfies, The Flash Pack, has beaten Cancer Research UK’s No Make-up Selfie to win this year’s UK Social Media Communications Award for Best Viral Campaign.
We scooped the award thanks to our First Ever Selfie With Jesus Campaign.
The selfie, which went viral in June 2014 officially put the company on the map hitting every country in the world and getting 1.3 million hits on our website in three days. With zero budget and nothing more than a GoPro and some positivity, The Flash Pack managed to create a huge buzz around our selfie on top of Christ the Redeemer in Rio de Janeiro. So much so that it has now become a trend in itself, with numerous others making the journey to take their own selfie with Jesus.
Not only that, but we’ve seen huge growth since the selfie, having more than doubled our staff count and sold out on many of our flashpacking group trips
Facing tough competition from Cancer Research UK’s viral No Make-up Selfie and Buzzfeed’s Fosters #GoodCall campaign, the judges felt that what The Flash Pack achieved with no budget and a small team trumped the bigger companies.
We are now on a mission to win our second award in as many weeks but we need your help. Please take 5 seconds of your time to click on this link and vote for us to win the #02smarta100 awards!
Our team are now working hard on some very exciting plans to beat this selfie so if you want to help us with some ideas then please leave your comments below 🙂
Lee & Radha