Raechel Johns is the Head of the Canberra Business School at the University of Canberra and a Professor of Marketing and Service Management. While Raechel has diverse research interests, her research focuses predominately on two main streams - technology-facilitated service delivery and service delivery and social marketing to support community wellbeing, wellbeing of vulnerable consumers and positive behaviour change. Raechel's PhD thesis explored the impact of self-service technologies on business to business relationships. Prior to her academic career, Raechel worked in marketing within the retail industry and then within the IT industry, and in internet-based organisations.