Newsroom

Radha Vyas, co-founder and CEO

The idea for Flash Pack was borne from Radha’s experiences – as a 30-something woman in London that wanted to travel but was left uninspired by a generic group trip – and brought to life by a chance encounter with co-founder (and now husband) Lee on their first date. What they created was a game-changing brand that has transformed the group travel sector by matching people according to their life stage and interests for elevated immersive adventures. An office full of awards, a website full of unique trips, and a phonebook full of new friends later, and Flash Pack is thriving.

Lee Thompson, co-founder and CMO

Lee’s life has been defined by adventure: from his early career in photojournalism, which took him to some of the world’s most remote, off-radar locations, to diving into a business with the woman of his dreams after their first meeting. Having experienced first-hand the issue of male loneliness in his 40s, Lee has spearheaded Flash Pack’s mission to create one million new and meaningful friendships by 2030, with out-of-the-box activations and events, that boast an incredible rate of virality.

Will you be my friend?

Our co-founder, Lee, hit his forties and had a sudden realisation – he was lonely. He’d grown apart from old friends as he focussed on work and his family. In other words, life got in the way. Realising that this was fairly common amongst men of his age, and ahead of a potential move to New York to launch Flash Pack in the States, Lee set out on a bold mission: asking strangers in the Big Apple (often dubbed, unfairly, as the world’s least friendly city) if they’d be his friend.

SEE HOW HE GOT ON

The Friendship Corner

As we continue our mission to tackle the global loneliness epidemic – we’re aiming to create a million new friendships by 2030 – we created the world’s first Friendship Corner, in the heart of West Village, New York. A first-of-its-kind pop-up, it offered a public, intimate space for New Yorkers to arrive as strangers, and leave as friends. The results? Heart-warming and mind-blowing.

WATCH A FRIENDSHIP CORNER CONVERSATION

The Friendship Bus

The 2024 election was one of the most polarising in history, leaving Americans feeling more disconnected and isolated than ever before – with nearly three quarters (73%) feeling anxiety about the political climate. So we created The Friendship Bus to encourage conversation and connection, regardless of political beliefs. Harnessing the power of our bespoke conversation cards to break the ice, we saw strangers open up to one another and ‘vote friendship’.

BOARD THE FRIENDSHIP BUS